Mel Restum and Joe Bavonese compare May 2009 referrals, and it’s a showdown between Networking in the community vs. Internet Marketing. We know that both can be VERY successful in generating psychotherapy referrals. But which is more cost-effective? Watch the surprising results in this 3 minute video:
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Mel nicely pointed out that marketing is much more than cold calls. A relatively easy technique is to send note to pcp (w. release, of course). I generally fax these (letters are nicer), as this is quicker and also cheaper. I generally add an article that I’ve written, notice for free book, etc.
Mike Miller, PhD
http://drmikemiller.com